Improving the Supply Chain - Marketing Interface, Translating the Voice of the Customer into Processes. The Eurasia Proceedings of Science, Technology, Engineering and Mathematics, [S. l.], v. 23, p. 471–484, 2023. DOI: 10.55549/epstem.1371818. Disponível em: https://epstem.net/index.php/epstem/article/view/671. Acesso em: 18 jan. 2026.