Guidelines for the Development of a Green Business Model in Companies from the Raw Materials Industry

Abstract

The dynamics of modern economic, social, and technological conditions place the framework of anew industrial model in the paradigm of Industry 5.0. This paradigm is related to advanced digitization, bigdata, and artificial intelligence, while highlighting the role that technology plays in addressing the new demandsof the environment. As a result, it is the acquisition and development of competencies that become the basis foradapting the individual to changes that are wide-ranging, profound, and permanent. Changes at different levels,which are also linked, also mean that skills need to be constantly improved and developed to meet the needs andexpectations of technology, the economy, and society. The management of enterprises in the raw materialsindustry should focus on what they offer as benefits and positive effects for the external environment andstakeholders and be able to show and communicate it to the public. This can be done through changes inmanagement strategies and models, providing the necessary resources, and developing entrepreneurial and greencompetences at all hierarchical levels. The goal of this study is to create a green business model that works forthe raw materials industry. This model should include both entrepreneurial and green skills so that the move toIndustry 5.0 and the green economy is easier and faster. The analysis of this model yields guidelines for itspractical implementation. The results show that one of the most important components of the developed greenbusiness model in the Industry 5.0 paradigm remains people and their competencies. Because of this, theireducation and training, as well as their growth as knowledgeable people and leaders, along with the steadydevelopment of their unique skills and abilities, are the most important factors that determine how well they canhandle different kinds of changes and crises.