Assessing Market Preferences for a Health-Focused Ergonomic Lamp

Abstract

The study explores the market viability of an ergonomic lamp within two rapidly urbanizing cities in the Philippines, Quezon City and Marikina City, which was evaluated based on the responses of 129 respondents. The study employed a mixed-methodology approach, which included the use of quantitative data from the seven-point Likert scale and qualitative data interpreted from the open-ended responses. Descriptive and multivariate analyses revealed consumer preferences and the relationship that could exist between different product characteristics and socio-demographic factors. The findings reflected a correlation between the adaptive lighting, automation, and health features that the users expect to find in the product. Aesthetic appeal and eye care functions were indicated as the primary drivers behind purchasing this product, with preference for these increasing with age. Market segmentation and targeting for marketing campaigns can be delineated for different groups of consumers based on lifestyle, age, and work setup. These results reflect a growing awareness among consumers of lighting ergonomics in hybrid and digital work environments. With lighting quality assuming ever greater importance for productivity and comfort, user-driven design will be paramount in shaping the successful innovations in product development. This study makes its contribution to marketing and consumer behavior by identifying all the psychological and functional attributes influencing purchasing decisions. Furthermore, it offers practical guidelines for matching product attributes with user requirements, improving brand positioning, and developing strategies for health-oriented, productivity-driven urban consumers. These findings provide valuable inputs to businesses entering emerging markets with user-centric innovations and targeted marketing within the Philippine market.