The Scope of Digital Tools and Opportunities in the Life of Hungarian and Slovakian Enterprises and Their Impact on Business Competitiveness

Abstract

The competitiveness of enterprises is a critical factor that underpins economic growth, innovation and overall social development. The importance of this issue is not only for the operation or success of an individual enterprise. Successful and competitive businesses can come together under the umbrella of an industry and together could form a competitive industry that can also have an impact on the development and state of the national economy. Competitiveness needs to be built and strengthened by conscious means, while protected against other attacks and threats. Efforts should be made to identify obstacles and barriers that could hamper the strengthening of the competitiveness of an economic operator. These should be tackled more consciously so that there are no significant differences between organisations or countries, for example in terms of innovation, development or positive change. Business competitiveness is an integral part of economic viability, job creation, innovation and the overall well-being of societies, so it is by no means irrelevant what factors may hinder entrepreneurs and what barriers to business success and competitiveness exist. Competitiveness is the focus of this paper, which will be accompanied by an appropriate literature review and a presentation of primary research findings.