A Quantitative Study into Purchasing Practices and Influential Factors among Filipino Consumers Regarding Counterfeit Over-The-Counter Medicines in Philippines

Abstract

The prevalence of counterfeit over-the-counter (OTC) medicines poses significant risks to public health, particularly in countries with weak governance and poor technical resources, such as the Philippines. This study investigates the purchasing practices and factors influencing Filipino consumers' decisions regarding counterfeit over-the-counter (OTC) medicines in Metro Manila, Philippines. Data was collected through a validated questionnaire distributed online, yielding responses from 250 individuals. Statistical analysis revealed that factors such as price, brand reputation, and personal experience significantly influence consumers’ purchasing decisions. Consumers primarily consult friends or family and local pharmacies, with mobile android phones being the most prevalent technology used. Recommendations include enhanced consumer education and regulatory measures implementation, as well as promotion of trusted brands, both generic and branded, development of detection technology for counterfeit over-the-counter medicines, and collaborative efforts among stakeholders to mitigate the risks associated with counterfeit over-the-counter medicines. Implementing these recommendations can safeguard Filipino pharmaceutical public health and safety in the Philippines.